How Support from Business Lincolnshire Could Change the Landscape of Local Events

How Business Lincolnshire Helped GoLincs Put Local Events on the Map

If you’ve ever tried to find something to do in Lincolnshire and ended up with twenty tabs open, three Facebook events, and a poster you half-remember from a village noticeboard… you’ve discovered the problem GoLincs was built to fix.

GoLincs started life as a simple idea: one easy place to find what’s on across Lincolnshire – from big festivals to little village coffee mornings. But turning a good idea into something people actually know about (and use!) takes more than a strong cup of tea. That’s where Business Lincolnshire came in. Business Lincolnshire

Who (or What) Is GoLincs?

GoLincs is a digital start-up based just outside Spilsby, created to make the local events scene a lot less of a treasure hunt. Instead of scrolling through endless social media posts and websites, visitors can hop onto golincs.com and:

• Filter events by date, location, category and family-friendliness

• See a wide variety of listings all in one place

• Plan weekends, holidays and last-minute days out without the usual faff Business Lincolnshire

We’re here for Lincolnshire residents, tourists and event planners alike – basically anyone who’s ever said, “There must be something on this weekend,” and then given up.

The Challenge: Great Idea, Tiny Megaphone

Like a lot of small businesses, GoLincs launched with plenty of passion… and a marketing budget that wouldn’t stretch far beyond a few boosted posts and some hopeful word of mouth.

The concept worked. People who found the site loved it. But we needed to reach:

• More locals looking for things to do

• Visitors planning their trip to Lincolnshire

• Event organisers who wanted their events seen

In short, we needed to get much louder – without blowing the budget.

Enter Business Lincolnshire

Business Lincolnshire runs a Growth Hub for local businesses, offering advice, connections and access to funding. GoLincs worked with their team to secure support that would help us properly launch and promote the platform. Business Lincolnshire

With their help, we were able to:

• Run targeted digital ad campaigns across Facebook, TikTok and Google

• Put GoLincs in front of exactly the people most likely to use it – event seekers and event organisers

• Build early awareness and engagement for the GoLincs brand

Instead of shouting into the void, we could speak directly to the audiences that matter – locals, tourists and organisers who love Lincolnshire as much as we do. Business Lincolnshire

From “New Website” to Trusted Local Resource

The funding didn’t just pay for ads – it helped us build a proper online presence from day one.With Business Lincolnshire’s support, GoLincs has been able to:

• Show up professionally in search and social feeds

• Position itself as a credible, trusted place to find Lincolnshire events

• Grow faster than we could have done on our own Business Lincolnshire

That early credibility matters. When you’re asking people to list their events with you – or plan their weekend around your site – they need to know you’re the real deal, not just a side project someone started on a rainy Sunday.

What’s Next for GoLincs?

We’re only just getting started. With a stronger foundation in place, we’re now working on a bunch of new ways to support Lincolnshire’s event scene:

• Sponsored listings & advertisingLocal businesses, attractions and organisers will be able to book paid sponsorship opportunities on GoLincs for extra visibility – ideal for big dates in the calendar or new events that need a push. Business Lincolnshire

• Boosted event listingsA tiered promotion model will let organisers “boost” their events so they’re seen by more people at the right time – perfect for those “we just need a final ticket push” moments. Business Lincolnshire

• Bigger, better email “What’s On” guidesWe’re investing in email marketing, with curated round-ups of what’s happening across the county – giving users ideas, and giving organisers another way to reach potential visitors. Business Lincolnshire

• A GoLincs ticketing platformLonger term, we’re planning a GoLincs ticketing system: a simple, affordable way for organisers to sell tickets, while keeping more revenue right here in the local economy. Business Lincolnshire

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All of this adds up to a platform that doesn’t just list events – it actively supports the people who run them.

Why Support Like This Matters for Lincolnshire

Lincolnshire’s event scene is buzzing – from coastal festivals and country shows to city culture, village fairs and everything in between. But many organisers are:

• Small teams or volunteers

• Working with tight budgets

• Short on time to handle marketing and ticketing

By helping GoLincs grow, Business Lincolnshire isn’t just supporting one business – it’s helping create a hub for the whole county’s event landscape. Easier discovery means:

• More people at local events

• More money spent with local traders and venues

• Stronger communities and a busier, brighter Lincolnshire for residents and visitors

Big skies, big turnouts – that’s the dream.

A Big Thank You (and a Nudge for Other Businesses)

We’re incredibly grateful for the support from Business Lincolnshire – their funding and guidance have helped turn GoLincs from “nice idea” into a growing platform that’s starting to make a real difference to how people find and enjoy events across the county. Business Lincolnshire

If you’re a Lincolnshire business with an idea that could grow with the right push, it’s well worth:

• Checking out Business Lincolnshire’s advice, programmes and grants

• Speaking to one of their advisers about what you’re trying to achieve

And if you’re an event organiser, business or attraction looking to reach more people, keep an eye on GoLincs – there’s plenty more to come.

In the meantime, we’ll be doing what we do best: pulling Lincolnshire’s events together in one place, so you spend less time searching and more time actually getting out there and enjoying them.